Wednesday, 28 January 2015

Benefit Roller Lash Mascara Review - Is This The Best Mascara Yet?


The 26th February is a date that all beauty lovers need to mark in their diaries  -  if you didn't know already, it's the date that Benefit Cosmetics release their new Roller Lash mascara!

If you read my last post (link here) you'll know that I attended the exclusive launch event in Manchester at the weekend and since then I have been testing out Roller Lash* mascara to see if it lives up to its claims. If you want to know more then read on!

Benefit already have two best selling mascaras under their belt so you might be thinking why are they releasing another one? Well, if you think of everything you might want from a mascara...

Length
Volume
Curl
Staying power
Ink black colour
Easy to remove
Lash conditioning ingredients

...this is the first mascara that claims to have it all. It promises to deliver all this with the help of the innovative patent pending 'Hook N Roll' brush and a new long-lasting formula. 

The inspiration behind Roller Lash was the thought that one of the best ways to curl hair is with rollers, so what if there were rollers for lashes? After three different brush designs that didn't quite give the required results, Benefit hit the jackpot with their fourth design - the 'Hook N Roll' wand. The strategically placed hooks made from a soft rubbery material grab and hook round each individual eyelash, lifting and coating them from root to tip. I can actually feel my lashes being 'grabbed' by the little hooks as I apply the product and I can see each lash being coated evenly. The curved wand curls lashes upwards to open the eye. It works in a similar way to curling ribbon with scissors, as the ribbon passes over the blade of the scissors it creates a perfect curl. There really is no need for eyelash curlers if you're applying Roller Lash. It's ideal if you have short or straight lashes. 

The top of the wand features slightly longer hooks which are curved for applying product to the top lashes to create length, volume and curl. The bottom of the wand has short straight hooks that are perfect for coating the bottom lashes. The shape has been designed to suit all eye shapes and sizes.



The quick drying formula sets the curl instantly and it promises to last for 12 hours. After trying it out myself, I can say that my lashes stayed curled all day and there was no flaking at all (nobody likes smudged black mascara under the eyes halfway through the day!) The clever design of the wand also ensures that the precise amount of product is applied to each eyelash, reducing clumps and eliminating those dreaded 'spider-leg' lashes. Even though Roller Lash is long lasting, it isn't waterproof - which is a bonus for me as I find waterproof mascaras really hard to remove. I've found that this removes easily with my cotton pads and micellar water and there's been no need for me to rub vigorously at my eyelashes when I'm removing the product.

In a consumer panel survey carried out by Benefit on thirty-one women over a period of four weeks they found that 97% said that Roller Lash visibly lifts lashes, 87% said it gives long lasting curl and 94% said eyes look more wide open. 

I definitely think that this mascara makes my eyes look more wide open. I can see each individual lash being lifted as I apply it and the curl sets almost instantly.

Here you can see one eye with no mascara and the other with one coat of Roller Lash - I think the results are quite dramatic, do you?


This picture shows the curl created by the 'Hook N Roll' wand.

Roller Lash contains Provitamin B5 and Serin which are ingredients known for their lash conditioning benefits. I can't say that the condition of my lashes has improved whilst using this mascara, but I have only been using it for four days so I will be able to see whether the condition is affected over a longer period of time.

I think I may be a little bit in love with Roller Lash - it delivers everything I want from a mascara and it's all wrapped up in the cutest hair roller inspired packaging! My favourite L'Oreal mascara has been put on the sidelines since I first tried this mascara and I can see myself reaching for Roller Lash on a daily basis from now on.


If you want to get your hands on Roller Lash before it goes on general sale to the public then you may want to buy the March issue of Elle magazine which hits the shelves tomorrow (29th January) as there will be a free travel sized sample included! You can buy the full sized mascara at Benefit counters and online from Thursday 26th February and it will retail at £19.50.

Are you excited for the launch of Roller Lash? Will you be buying it?


(This post contains a sample provided for review - all views are my own honest opinion)







40 comments:

  1. This looks amazing on your lashes! So excited to grab a copy of Elle :)
    haveyouseenhowshespeaks.blogspot.co.uk

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    1. Thank you! Hope you managed to get a copy of Elle!

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    2. Thank you! Hope you managed to get a copy of Elle!

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  2. Great review! The results of this look AMAZING! I'm super excited to (hopefully) pick up a copy of tomorrow's Elle so I can test it out for myself :)x

    clarkecouture.blogspot.co.uk

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    1. Thank you, hope you managed to get a copy!

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  3. Wow thank you for the review and the photographs. Looks amazing how the mascara has lifted and lengthened your lashes. Can't wait to give this a go for myself.
    Ting | The Ting Thing

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  4. i have a mini of this so need to give it a go! your lashes look great though

    from helen at thelovecatsinc.com

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    Replies
    1. Thanks Helen, yes you definitely need to try it!

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    2. Thanks Helen, yes you definitely need to try it!

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  5. Found your blog through Instagram! Amazing blog and great post.. Nice mascara will give it a try :D
    www.xorosiejanxo.blogspot.co.uk

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    1. Thanks so much for your lovely comment!

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    2. Thanks so much for your lovely comment!

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  6. I can't believe how fantastic your lashes look! I'm so in love with this mascara xx


    Anoushka xx www.Anoushkaloves.com

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    1. Thanks lovely, it makes such a difference doesn't it! Definitely my new favourite! xx

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    2. Thanks lovely, it makes such a difference doesn't it! Definitely my new favourite! xx

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  7. Great review! I've seen so many positive reviews of this mascara, I just picked up my copy of Elle and I can't wait to try it out! :)

    Love Amylou x
    www.amylous.co.uk

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    Replies
    1. Thanks Amylou! Glad you managed to get a copy so you can try it yourself!

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    2. Thanks Amylou! Glad you managed to get a copy so you can try it yourself!

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  8. Replies
    1. Thank you, yes you definitely need to try it!

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    2. Thank you, yes you definitely need to try it!

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    3. Thank you, yes you definitely need to try it!

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  9. I got my Elle magazine on Friday and tried this for the first time over the weekend. Really liking it so far, definitely gives a nice lift/separation/curl. Not sure I LOVE it as much as 'They're Real' !

    www.KatHorrocks.com

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    Replies
    1. I like 'They're Real' but it just didn't have the wow factor for me. This on the other hand definitely does!

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    2. I like 'They're Real' but it just didn't have the wow factor for me. This on the other hand definitely does!

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  10. I literally cannot wait to get my hands on this mascara, all I've heard is amazing things! I'm hoping to pick up a copy of the Elle magazine later on. Fingers crossed they aren't all sold out!

    alicegracebeauty.com

    x

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  11. I bought elle magazine for the sample and so far I really like it x

    Heather | Of Beauty & Nothingness

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    Replies
    1. It's fab isn't it! My new favourite!

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    2. It's fab isn't it! My new favourite!

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  12. This mascara looks amazing - such a difference in the before and after shot! Great review.
    Alex // www.prettythoughtsx.blogspot.co.uk

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  13. Fabulous review- so helpful! I can't wait to get mine when my elle magazine is delivered, the packaging is pretty and makes your lashes look awesome xx

    ReplyDelete
    Replies
    1. Thanks for your lovely comment! Hope you managed to get a copy of Elle and try it for yourself! x

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    2. Thanks for your lovely comment! Hope you managed to get a copy of Elle and try it for yourself! x

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  14. I LOVE this mascara - I have the little sample from Elle and I can't get enough of it. When it runs out I'll definitely be getting a full-size tube!

    x

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