Fashion Targets Breast Cancer 2014

                     

Can fashion really conquer cancer? Well it's certainly giving it a go! Fashion Targets Breast Cancer is back, now in its 20th year, to raise those all important pounds and pennies to fund Breakthrough Breast Cancer's research. The campaign was founded in 1994 by fashion guru, Ralph Lauren, and launched in the UK in 1996 by Breakthrough Breast Cancer which funds 25% of the breast cancer research in the UK.

Let's look at the figures:

Approximately 50,000 women are diagnosed with breast cancer every year and 1,000 die every month - absolutely shocking statistics and that's why I want to do my little bit in writing this post in the hope that it raises as much awareness as possible. Cancer is a horrible disease which, unfortunately, affects far too many of us in one way or another. A friend of mine is currently undergoing intense treatment for secondary cancer, so this is a cause that's really close to my heart.

This year sees three new and stylish collections from top high-street brands Marks & Spencer, River Island, Warehouse, Topshop, Laura Ashley, Debenhams and Superga which are bang on trend for Spring/Summer 2014. These are:

Pastel Sundae

A gorgeous collection of pinks, corals and peaches which always look sweet and stylish on a Summer's day. Here are my top picks:

  

Warehouse Floral Two Tone Top - RRP £30

M&S Daisy Print Bandeau Swimsuit - RRP £35

Debenhams H! By Henry Holland Heart Broderie Top - RRP £20

On Target

Featuring the iconic monochrome colours of the famous original 'target' logo designed by Ralph Lauren, this collection is stylish and sophisticated and ticks the box for another key trend this season. Here are my favourites:

M&S Daisy Print Skirt - RRP £22.50

River Island 'One & Only' Print Oversized T-Shirt - RRP £15

River Island Fashion Targets Breast Cancer Bracelets - RRP £2 each

Breezy Daze

A casual collection of greys, pinks and light denim to see you looking fabulous for picnics in the park and Sunday afternoon strolls. These are the pieces that caught my eye:

Debenhams Red Herring Bikini - RRP £18 (top) and £14 (bottoms)

River Island Poppy & Leopard Print T-Shirt - RRP £18

Superga Begonia Superga 2750 - RRP £45

This year the campaign has some new celebrity faces showing their support, including Emeli Sande and Jessica Ennis-Hill CBE. These inspiring ladies have been chosen to front the campaign as this year it's all about British role models encouraging people to 'Wear Your Support'.

These stunning photographs have been shot by world renowned photographer, Simon Emmett, and will appear on billboards all over the UK to raise awareness for the cause.

In addition to the poster campaign, Fashion Targets Breast Cancer has teamed up with a host of celebrity fashionistas including Rosie Fortescue (from E4's Made in Chelsea), ex-Burberry model and photographer Morwenna Cobbold and stylist/TV presenter Brix Smith-Start. A selection of these ambassadors have modelled the new clothing range for the charity and these will be revealed tomorrow (Monday 14th April) on the Fashion Targets Breast Cancer's lookbook!

There are lots of ways you can get involved with the Fashion Targets Breast Cancer campaign this year. It really is so important to raise as much awareness as possible. If you're on Twitter please give them a follow @FashionTargets and use the hashtag #WearYourSupport to help spread the message via social media. You can also visit the website www.fashiontargetsbreastcancer.org.uk to find out more information.

To date, the campaign has raised over £13 million for Breakthrough Breast Cancer's life saving work, but so much more needs to be done to try and help put a stop to this awful disease. So get involved and #WearYourSupport !!!

(All photos provided by Fashion Targets Breast Cancer)